Merck Animal Health

The client needed additional videos produced for their national sales meeting. I was given existing customer interviews and b-roll and asked to put something together to highlight the customer perspective for different business units. These situations present a unique challenge that I love – finding the story. There’s a different creativity that you need to employ when not creating something from scratch. However, the most important thing is always the story. I reviewed and analyzed footage to create a narrative that would draw the audience in and deliver an uplifting, positive message for the meeting. Later, the videos were used in town halls and internal communications for a larger audience.