Merck Animal Health

In 2017, Barnstorming Inc. was contracted to begin an internal video series for Merck Animal Health. Working with the client, we designed a project template including a style guide, graphics package, video look and feel, and interview questions that all fit within the company’s overall branding. This series highlights a different employee each month by showcasing their unique background and perspective and asks, “What makes you animal health?” From its inception, it was created to bolster employee morale and highlight the company’s diversity. It has become a favorite production of the employees and is used by Human Resources and on social media. In 2019, it won Best PR/LinkedIn Marketing Campaign by PR News. The series is still going strong and has featured employees from across the globe.

When I came on board as producer for Barnstorming Inc., I was able to revive and strengthen the existing customer relationship with this project. Building a strong collaboration, I worked to pull in additional video work and become a trusted vendor partner.